USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Gordon Innes on City Branding, Placemaking and Economic Development
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Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Current State of Place Branding Practice in North America
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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences
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Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
Joshua Miller of the U.S. State Department on Research-Driven Diplomacy
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Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.