Place Branding Expert Panel

Welcome to TPBO Panel of Place Brand and Sustainability Experts, a hub for all your queries on place branding, community identity, reputation development, and sustainable place brand development. For over a decade, our panel of seasoned place brand professionals, including researchers and practitioners, has been sharing insights and addressing queries in this dynamic field.

Latest Expert Panel Insights

Explore our full collection of expert panel insights here.


Our panel’s collective experience spans a broad spectrum of place branding topics. Key areas of discussion have included the effects of the pandemic on place branding, the value of investing in place branding, methods for evaluating success in place branding, and overcoming common challenges. This makes our panel a valuable resource for anyone involved or interested in the field of place branding.

If you have a question or need advice on place branding, please get in touch. Our panel is ready to provide you with relevant and practical advice, drawing from their extensive experience.

To gain a deeper understanding of place branding, we recommend our handbook, An Insider’s Guide to Place Branding, which offers an accessible yet comprehensive introduction to this field. For further exploration, the International Place Branding Association provides additional scholarly resources.

Joining The Place Brand Observer Expert Panel is a significant recognition in the field of place branding. Membership is granted through nomination by at least one current member from our ‘Who’s Who‘ list of place brand professionals, ensuring the panel’s high standard of expertise.


Meet the Panel

In random order:

Adam Mikołajczyk
Poland
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Ed Burghard
USA
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Gustavo Koniszczer
Argentina
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Bill Baker
USA
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Hjörtur Smárason
Denmark
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Anupam Yog
Singapore
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Chris Wade
UK
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Aparna Sharma
India
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Cecilia Cassinger
Sweden
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Hong Fan
China
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Bill Geist
USA
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Inga Hlín Pálsdóttir
Iceland
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Gary Warnaby
United Kingdom
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Buck Song Koh
Singapore
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Hila Oren
Israel
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Efe Sevin
USA
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Andrew Hoyne
Australia
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Cecilia Pasquinelli
Italy
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Günter Soydanbay
Canada
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Todd Babiak
Australia
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Robert Govers
Belgium
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Jens Thraenhart
Thailand
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Jaume Marín
Spain
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Stella Kladou
Greece
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José Pablo Arango
Colombia
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Malcolm Allan
United Kingdom
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Sonya Hanna
United Kingdom
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Sithembile Ntombela
South Africa
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Mary Harris
United Kingdom
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Tom Buncle
United Kingdom
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Magdalena Florek
Poland
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Martin Boisen
Netherlands
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Konrad Jagodzinski
United Kingdom
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Juan Carlos Belloso
Spain
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Marta Hereźniak
Poland
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Stu Speirs
Australia
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Jeannette Hanna
Canada
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Joao Freire
Portugal
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Per Ekman
Sweden
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Marcus Andersson
Sweden
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Michael Persson Gripkow
Sweden
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Ryan Short
USA
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Natasha Grand
United Kingdom
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