Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Country-of-Origin Branding: The Story of Turkey, Kernel & Roast
Bruno Marti on How to Brand a Hotel: Example 25hours
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
Auckland: A City Branding Success Story from Aotearoa New Zealand
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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