Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

Branding AINNIA: A Fairy-Tale Place That Never Came True

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Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
How-To Guides

How to Integrate Placemaking and Branding Through Experience Masterplanning

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How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Place Branding Examples

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Place Branding Examples

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

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What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Place Branding Examples

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Place Branding Examples

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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