Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

How Can Place Branding Support Conflict Resolution and Peacebuilding?

Editorial Team -
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Insights & Advice

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

Editorial Team -
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Insights & Advice

How Can Places Attract and Retain Talent? Introduction to Talent Attraction Management

Editorial Team -
How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.
Insights & Advice

Regional Branding: What It Is and How It Works

Editorial Team -
Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.
Insights & Advice

Nation Branding Explained: Insights, Strategies, Examples

Editorial Team -
Nation branding - a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
Insights & Advice

Destination Branding Explained: Insights, Strategies, Examples

Editorial Team -
Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.
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