Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

Editorial Team -
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Editorial Team -
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

Editorial Team -
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

Editorial Team -
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Insights & Advice

How Gamified Placemaking Can Reconnect Us with Cities

Editorial Team -
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Insights & Advice

Good Country Index 2017 Findings: Simon Anholt on Good Country Leaders and Laggards

Editorial Team -
Good Country Index 2017 ranking results: Simon Anholt shares his thoughts on the latest Good Country study, the leaders, laggards and broader implications.
1...272829...44Page 28 of 44

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

Quick Links

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).