Insights & Advice

Which Are the Main Challenges Threatening Place Branding Success?

Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.

How to Maintain the Successful Brand of a City, Region or Country?

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.

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