Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How to Maintain Established Place Brands?

Editorial Team -
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Insights & Advice

How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges

Editorial Team -
How's Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
Insights & Advice

Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability

Editorial Team -
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

Editorial Team -
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Editorial Team -
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

Editorial Team -
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
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