Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Which Are the Main Challenges Threatening Place Branding Success?

Editorial Team -
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
Insights & Advice

How to Maintain the Successful Brand of a City, Region or Country?

Editorial Team -
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Insights & Advice

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Editorial Team -
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
Insights & Advice

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

Editorial Team -
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
Insights & Advice

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

Editorial Team -
Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.
Insights & Advice

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

Editorial Team -
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
1...282930...44Page 29 of 44

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

Quick Links

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).