Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

Editorial Team -
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Insights & Advice

How Gamified Placemaking Can Reconnect Us with Cities

Editorial Team -
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Insights & Advice

Good Country Index 2017 Findings: Simon Anholt on Good Country Leaders and Laggards

Editorial Team -
Good Country Index 2017 ranking results: Simon Anholt shares his thoughts on the latest Good Country study, the leaders, laggards and broader implications.
Insights & Advice

Which Are the Main Challenges Threatening Place Branding Success?

Editorial Team -
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
Insights & Advice

How to Maintain the Successful Brand of a City, Region or Country?

Editorial Team -
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Insights & Advice

Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends

Editorial Team -
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
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