Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

Editorial Team -
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
Insights & Advice

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

Editorial Team -
Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.
Insights & Advice

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

Editorial Team -
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
Insights & Advice

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

Editorial Team -
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Insights & Advice

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Editorial Team -
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Insights & Advice

How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations

Editorial Team -
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
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