Insights & Advice

Place Branding Expert Panel

Leading place brand professionals around the world answer questions linked to the brand development and management of cities, regions, countries and destinations.

Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid

Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.

Future of DMOs: Why and How City Destination Marketing Organizations Should Reinvent Themselves

How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.

Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning

Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.

Digital Country Index 2017: Winners, Losers and Trends

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

Which Are the Best Cities in America to Live, Work and Study in 2017?

Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.

Latest Insights: