Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

Editorial Team -
Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.
How-To Guides

How to Measure Success and Effectiveness of Place Branding Initiatives?

Editorial Team -
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Insights & Advice

Monocle Quality of Life Survey 2016: Best Cities to Live in the World

Editorial Team -
The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
Insights & Advice

Country Reputation: Sweden Tops 2016 RepTrak Ranking

Editorial Team -
2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
Insights & Advice

Simon Anholt on the Good Country Index and the Global Vote

Editorial Team -
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Insights & Advice

How to Teach Place Branding at University

Editorial Team -
Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
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