Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Daniel Valverde on Costa Rica’s Country Branding Strategy

Editorial Team -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

Editorial Team -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Interviews

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

Editorial Team -
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

Editorial Team -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Editorial Team -
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Insights & Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

Editorial Team -
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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