Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Emma Björner on Sustainable Tourism and Place Branding
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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