Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Insights & Advice

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

TPBO -
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Interviews

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

TPBO -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Interviews

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Interviews

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

TPBO -
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

TPBO -
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Interviews

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

TPBO -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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