Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

Editorial Team -
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Insights & Advice

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

Editorial Team -
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Interviews

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Editorial Team -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Interviews

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Editorial Team -
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Interviews

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Editorial Team -
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

Editorial Team -
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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