Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

Editorial Team -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Editorial Team -
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Insights & Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

Editorial Team -
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
Interviews

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

Editorial Team -
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Insights & Advice

Peter Knapp on the Key to Success for Destination and Country Brands Post Covid-19

Editorial Team -
Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.
Interviews

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Editorial Team -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
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