Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

Editorial Team -
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Interviews

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Editorial Team -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Interviews

Daniel Valverde on Costa Rica’s Country Branding Strategy

Editorial Team -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

Editorial Team -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Interviews

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

Editorial Team -
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

Editorial Team -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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