Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ronald Theodore on Destination Grenada and Investment Attraction Strategies

Editorial Team -
Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Interviews

Stella Kladou on How Culture Impacts City Branding

Editorial Team -
Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

Editorial Team -
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Interviews

Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Editorial Team -
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Interviews

Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding

Editorial Team -
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
Interviews

Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

Editorial Team -
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
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