Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

TPBO -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Interviews

Christopher Browning on Humour, Nation Branding and the Politics of Identity

TPBO -
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Interviews

John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

TPBO -
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Interviews

Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

TPBO -
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
Interviews

Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

TPBO -
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Interviews

Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging

Florian Kaefer -
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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