Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

Editorial Team -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Interviews

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

Editorial Team -
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Interviews

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

Editorial Team -
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

Editorial Team -
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Book Reviews

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

Editorial Team -
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Interviews

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

Editorial Team -
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
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