Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Rafael Enzler on Placemaking in Switzerland

Editorial Team -
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Interviews

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

Editorial Team -
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Interviews

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

Editorial Team -
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Interviews

Edwin Schmidheiny on International Branding

Editorial Team -
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Interviews

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

Editorial Team -
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
Interviews

Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

Editorial Team -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
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