Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
Daniel Valverde on Costa Rica’s Country Branding Strategy
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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