Location Showcases

Join us as we explore cities, regions and countries around the world, taking a good look at their potential as locations to invest, live and visit – their uniqueness and future vision.

Location Showcases

Tasmania: Quietly Pursuing the Extraordinary

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Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Country Showcases

Uruguay: A Premier Hub for Film and Tech

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What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Country Showcases

Switzerland: Tourism Hotspot, Innovation Leader

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Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
City Showcases

Barcelona: The Catalonian Capital of Culture and Innovation

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Location Showcases

Auckland: New Zealand’s Award-Winning City Brand

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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Country Showcases

Slovenia: A Model for Sustainable Tourism

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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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