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Locations

Join us as we explore cities, regions and countries around the world, taking a good look at their potential as location to invest, live and visit – their uniqueness and future vision.

Country Reports

Why Switzerland? Country Report

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Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
City Reports

Barcelona: A Good Place to Live, Invest or Visit?

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

TPBO -
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Case Studies

Auckland: A City Branding Success Story from Aotearoa New Zealand

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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Country Reports

Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report

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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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