News

Editor’s Update: Florian Kaefer Interviewed & 2025 Yearbook Sneak Peek

Florian Kaefer -
Explore insights from Florian Kaefer's interview on sustainable tourism and soft power. Sneak peek into the 2025 Place Brand Leaders Yearbook.
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Place Branding Academy is Finally Here!

TPBO -
Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an institution which can issue a credible certificate upon completion of place branding online courses.
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Introducing Place Brand Leaders Podcast – Episode One

Florian Kaefer -
In this first episode of the Place Brand Leaders Podcast, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it started, and why the podcast.
News

New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions

TPBO -
Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.
News

Corona Pandemic: What it Means for Place Branding Community

Florian Kaefer -
Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here's what the TPBO community thinks.
News

My Short Introduction to Country Branding: In The Place Economy Book by Hoyne

Florian Kaefer -
Branding with borders - a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
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