Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges
Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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