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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

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Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Research Insights

How Gamified Placemaking Can Reconnect Us with Cities

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Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Research Insights

Psychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension

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Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.
Conferences

My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017

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Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.
Conferences

Reflections on 2nd International Place Branding Association Conference in Swansea, 2017

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Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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