Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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