Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Book Reviews

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

Editorial Team -
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Research Updates

How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding

Editorial Team -
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal 'Place Branding & Public Diplomacy'. Summary Research findings and implications for Expo planners and city managers.
Research Updates

Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better

Editorial Team -
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.
Research Updates

Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions

Editorial Team -
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

Editorial Team -
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Editorial Team -
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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