Uncategorized

Atlantic City Branding – AT Brand Project Fosters Collaboration

TPBO -
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Uncategorized

City Reputation Ranking 2014: Insights and Interpretations

TPBO -
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
Uncategorized

Simon Anholt Explains Good Country Index

TPBO -
Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
Uncategorized

8 Things You Should Know About Nation Branding

TPBO -
Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
Uncategorized

Thoughts on Nation Branding as Concept and Theory

TPBO -
Jay Wang, Director of the USC Center of Public Diplomacy, shares his views on nation branding - definitions, concepts, theory.
Uncategorized

Ethics And Why We Need To Rebrand Branding

TPBO -
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
1...678Page 7 of 8

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.