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Simon Anholt Explains Good Country Index

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Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
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8 Things You Should Know About Nation Branding

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Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
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Thoughts on Nation Branding as Concept and Theory

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Jay Wang, Director of the USC Center of Public Diplomacy, shares his views on nation branding - definitions, concepts, theory.
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Ethics And Why We Need To Rebrand Branding

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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
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South Africa: Storytelling for Responsible Tourism

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South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.
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Cities of Opportunity – Where Sustainability Thrives

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PwC Cities of Opportunity report shows Sydney, Stockholm, Paris, Berlin, San Francisco, Toronto lead in liveability, according to expats.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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