Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Top 5 Place Branding Books to Read in 2016

Editorial Team -
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
Book Reviews

Nation Branding: Concepts, Issues, Practice (2nd Edition)

Editorial Team -
Short introduction and summary of Nation Branding - Concepts, Issues, Practice (2nd edition) by Keith Dinnie - book published by Routledge, September 2015.
Book Reviews

Marketing Places: Cities, States and Nations

Editorial Team -
A short review and summary of Marketing Places book by Philip Kotler, Donald Haider, Irving Rein, first published in 1993, and in a revised edition in 2002.
Book Reviews

Rethinking Place Branding: Brand Development for Cities and Regions

Editorial Team -
Book review: Rethinking Place Branding: Brand Development for Cities and Regions by Mihalis Kavaratzis, Gregory Ashworth, Gary Warnaby (Springer 2015).
Book Reviews

Book Review: International Place Branding Yearbook Series

Editorial Team -
Short introduction of the International Place Branding Yearbook Series by Robert Govers and Frank Go, published by Palgrave Macmillan.
Book Reviews

Destination Branding For Small Cities by Bill Baker: Book Review

Editorial Team -
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
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