Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital

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The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.
Place Branding Examples

Which Are the Most Innovative Destination Marketing Campaigns?

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31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Place Branding Examples

NEOM: A Tale of Archetypes – Arcadia and Utopia

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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Place Branding Examples

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

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Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
Place Branding Examples

Promoting Destination Turkey in Israel: Lessons Learned

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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Place Branding Examples

How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity

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Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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