Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

Editorial Team -
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Place Branding Examples

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

Editorial Team -
Natasha Grand of INSTID illustrates how her team helped to create a new visual identity for the "tough" city of Irkutsk in Siberia, Russia.
Place Branding Examples

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

Editorial Team -
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
Place Branding Examples

Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia

Editorial Team -
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
Place Branding Examples

Sofia City Branding, Placemaking and Urban Transformation: A Personal Account

Editorial Team -
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
Place Branding Examples

How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding

Editorial Team -
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
1...789...15Page 8 of 15

Latest Insights:

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed by Aatoon. Made with ♥ in Switzerland (& Around the World).