- Introducing: World's Best in Place Branding -spot_img
Country Reports

Costa Rica Showcase

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
Country Reports

Uruguay Showcase

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What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Country Reports

South Africa Showcase

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How attractive is it South Africa for investment and skilled workers seeking a good quality of life? Find out in our South Africa Showcase.
Country Reports

New Zealand Showcase

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Explore how New Zealand excels in innovation, quality of life, and sustainability, making it an ideal destination for talent and investors.
Country Reports

Why Switzerland? Country Report

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Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

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South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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