Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

Bridging Perception Gaps: How to Overcome Place Image Challenges

Editorial Team -
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Book Reviews

New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns

Florian Kaefer -
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.
How-To Guides

City Branding: Which Factors Are The Most Crucial For Your City Brand?

Editorial Team -
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

Editorial Team -
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How-To Guides

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

Editorial Team -
Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Insights & Advice

Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019

Florian Kaefer -
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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