Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

Editorial Team -
Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Insights & Advice

How to Communicate Your Innovation City Brand in 5 Steps

Editorial Team -
How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
Insights & Advice

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

Editorial Team -
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Insights & Advice

Current State of Place Branding Practice in Europe

Editorial Team -
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Insights & Advice

3 Key Insights from Innovation Cities Index 2016-2017

Editorial Team -
Christopher Hire of Australian consultancy 2thinknow shares three crucial insights and lessons for cities from the Innovation Cities Index 2016-2017.
Insights & Advice

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

Editorial Team -
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
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