Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Editorial Team -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Editorial Team -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Interviews

Simon Anholt on Competitive Identity and the Good Country

Editorial Team -
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...
Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Editorial Team -
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Interviews

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

Editorial Team -
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Interviews

Peter Kjeldbjerg on How Struer Became The City of Sound

Editorial Team -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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