Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

TPBO -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Interviews

Simon Anholt on Competitive Identity and the Good Country

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Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...
Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

TPBO -
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Interviews

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

TPBO -
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Interviews

Peter Kjeldbjerg on How Struer Became The City of Sound

TPBO -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Interviews

Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti

TPBO -
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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