Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Interviews

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Interviews

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

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Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Interviews

Ronald Theodore on Destination Grenada and Investment Attraction Strategies

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Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Interviews

Stella Kladou on How Culture Impacts City Branding

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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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