Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Editorial Team -
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Interviews

Thea McGovern on Scotland’s Evolving Brand Strategy

Editorial Team -
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
Interviews

Rob Catterson on How Scotland is Attracting Global Investment

Editorial Team -
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
Interviews

Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride

Editorial Team -
Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.
Interviews

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Editorial Team -
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
Conferences

Clare Dewhirst on City Nation Place Global 2024 & 10 Years of Place Branding

Editorial Team -
Explore what to expect at City Nation Place Global 2024. Clare Dewhirst shares key themes and reflects on ten years of place branding.
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