Interviews

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.

Thea McGovern on Scotland’s Evolving Brand Strategy

Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.

Rob Catterson on How Scotland is Attracting Global Investment

Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.

Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride

Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.

Clare Dewhirst on City Nation Place Global 2024 & 10 Years of Place Branding

Explore what to expect at City Nation Place Global 2024. Clare Dewhirst shares key themes and reflects on ten years of place branding.

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