Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Larissa Perdomo on Brand Uruguay and Country Branding
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
Steven Pedigo on City Branding, Economic Development and Urban Sustainability
Stefan Roesch on Films, Destination Marketing and Tourism Opportunities
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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