Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Pepi Gonçalvez on Uruguay Being a Good Place for Filmmakers and Feature Film Productions

Florian Kaefer -
Pepi Gonçalvez in this interview shares her thoughts on Uruguay as place to work and invest for international producers and creative talent. She also gives useful tips on how to get started and whom to contact for assistance.
Interviews

Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

Florian Kaefer -
Peter Frosch, CEO of Greater MSP, the Minneapolis Saint Paul Regional Economic Development Partnership, in this interview takes us on a tour around this booming metropolitan region in the United States: its economic development strengths, challenges and strategies.
Interviews

Joao Ministro on Algarve Regional Development, Branding and Sustainability

Florian Kaefer -
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.
Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

Editorial Team -
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Interviews

Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

Editorial Team -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Interviews

Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

Editorial Team -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
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