Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era

Editorial Team -
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Interviews

How Incredible India and the Reputation of London Led Me to PhD in Place Branding

Editorial Team -
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
Interviews

Lauren Millier on Economic Development and Urban Planning

Editorial Team -
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Interviews

Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Editorial Team -
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Interviews

Greg Clark on City Branding and Urban Development

Editorial Team -
Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
Interviews

Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey

Editorial Team -
Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
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