Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gene DePrez on Economic Development, Place Branding and Competitive City Regions

TPBO -
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Interviews

Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding

TPBO -
Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
Interviews

Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding

TPBO -
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Interviews

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

TPBO -
Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
Interviews

Frans van der Avert on Amsterdam City Marketing and Destination Branding

TPBO -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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