Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

Editorial Team -
Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Interviews

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

Editorial Team -
Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
Interviews

Øyvind Såtvedt on Brand Development and Management of the Oslo Region

Editorial Team -
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
Interviews

Fred Dixon on New York City Branding and Reputation Management

Editorial Team -
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Insights & Advice

Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation

Editorial Team -
Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.
Interviews

Gordon Innes on City Branding, Placemaking and Economic Development

Editorial Team -
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
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