Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding

Editorial Team -
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Interviews

Salma Ghanem on District Identity and Place Branding in the Arab World

Editorial Team -
Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.
Interviews

Alia El Banna on Identity and Belonging in Place Branding

Editorial Team -
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
Interviews

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Editorial Team -
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

Editorial Team -
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Interviews

Gwen Zuring on Brabant’s Place Brand Management Strategies

Editorial Team -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
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