Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Ryan Short on Placemaking and City Branding Practice in the US
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
Rod Crider on Economic Development in the USA: Then and Now
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
David Downs on the Next Chapter of the New Zealand Story
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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