Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gwen Zuring on Brabant’s Place Brand Management Strategies

Editorial Team -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Interviews

Giannina Warren on Professionalizing Place Branding

Editorial Team -
Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Interviews

Florida Clements on Place Identity and the Isle of Man

Editorial Team -
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Interviews

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

Editorial Team -
Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
Interviews

Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand

Editorial Team -
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities.
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

Editorial Team -
Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
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