Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Editorial Team -
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

Editorial Team -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

Editorial Team -
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

Editorial Team -
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

Editorial Team -
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Constanza Cea on How Chile is Creating Future

Editorial Team -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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