Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

Editorial Team -
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

Editorial Team -
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Constanza Cea on How Chile is Creating Future

Editorial Team -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

Editorial Team -
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

Editorial Team -
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Interviews

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

Editorial Team -
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
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