Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

Editorial Team -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

David Downs on the Next Chapter of the New Zealand Story

Editorial Team -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Editorial Team -
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

Editorial Team -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

Editorial Team -
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

Editorial Team -
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.
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