Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

Editorial Team -
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Interviews

Rafael Enzler on Placemaking in Switzerland

Editorial Team -
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Interviews

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

Editorial Team -
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
City Showcases

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

Editorial Team -
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Interviews

Edwin Schmidheiny on International Branding

Editorial Team -
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Interviews

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

Editorial Team -
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
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