Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.
How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13
Brand New Zealand: Reputation Strengths and Positioning Opportunities
Is America Back Again? Rebuilding Brand America
Getting Nation Branding Right Post-Covid – Euronews Debate
How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations
At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.
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