Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Observations

Brand New Zealand: Reputation Strengths and Positioning Opportunities

TPBO -
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian Kaefer -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
Insights & Advice

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

TPBO -
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
Insights & Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

TPBO -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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