Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.
Switzerland Tops Most Innovative Countries Ranking 2019
Nordic Place Branding Conference Stockholm 2019: Recap and Key Takeaways
Algarve: Destination Strengths, Challenges and Opportunities
Current State of Place Branding Practice in Asia
Current State of Brand Africa: Place Branding Challenges and Opportunities
At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.
Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).