Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Conferences

Reflections on 2nd International Place Branding Association Conference in Swansea, 2017

Editorial Team -
Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.
Research Updates

Overtourism in European Cities: Study Reveals Root Causes, Consequences and Possible Solutions

Editorial Team -
Ko Koens of NHTV Breda University discusses findings of a recent study on overtourism in major European cities, the root causes, consequences and feasible solutions.
Research Updates

How Transparency Impacts Place Attractiveness: Example Switzerland

Editorial Team -
How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Conferences

Reflections on 4th Institute of Place Management Conference in Manchester, UK

Editorial Team -
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Research Updates

Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities

Editorial Team -
Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
News

2017 Place Branding Trends, Priorities & Business Opportunities: Survey Findings

Editorial Team -
Conclusions from Place Brander Survey 2017: Place branding trends, priorities, challenges and opportunities.
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