Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

How Transparency Impacts Place Attractiveness: Example Switzerland

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How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Conferences

Reflections on 4th Institute of Place Management Conference in Manchester, UK

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Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Research Updates

Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities

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Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
News

2017 Place Branding Trends, Priorities & Business Opportunities: Survey Findings

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Conclusions from Place Brander Survey 2017: Place branding trends, priorities, challenges and opportunities.
Research Updates

The Evolution of Destination Branding: Implications for Tourism Managers

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Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
Place Branding Examples

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

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What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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