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Why Chinese Cities Need More City Branding: Example Ningbo

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Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
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Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

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Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
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How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia

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Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.
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Business Improvement Districts Explained: What BIDs Mean And Why They Matter

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Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.
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7 Placemaking and Visitor Experience Lessons from Eastern Europe

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Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
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City Branding Challenges: 4 Lessons from Hamburg, Germany

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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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