The 3rd City Nation Place Global Forum will take place in London, UK, on 9 November. This one day conference is packed with promising speakers, many of whom we have interviewed. Like last year, The Place Brand Observer supports this flagship event for place branding professionals as media partner.
The City Nation Place conference brings together place leaders, mayoral teams, city planners, heads of economic development and destination marketers from across the globe, for a mixture of briefings, keynote presentations, panel discussions and workshop sessions.
Why attend?
Taking place November 9th with an optional Think Tank on the afternoon of the 8th, participating in this event will enable you to learn about latest place branding work together with like-minded professionals. You’ll hear about key challenges, good practice examples, and benefit from high level, face-to-face networking opportunities (our editor will be there as well).
For those new to Place Branding, we especially recommend the think tank/workshop on the afternoon prior to the conference, in which Robert Govers and Martin Boisen will shed light on the differences between place marketing and place branding – which are still often misunderstood.
Other speakers who have been interviewed by The Place Brand Observer include David Adam (UK), Malcolm Allan (UK), Jose Torres (Spain), Inga Hlín Pálsdóttir (Iceland), Juan Carlos Belloso (Spain), Andy Levine (USA), Chris Fair (USA), Anupam Yog (Singapore) and Rick Buck Song Koh (Singapore).
Tip: make sure you join our community of Premium subscribers prior to the event for free access to those interviews. Knowing about the stories, thoughts and experiences of those leading professionals will make networking with them much easier!
Conference agenda highlights:
- The growth in city to city diplomacy: what does this mean for nation brands?
- How place brand strategy can build resilience and deliver economic benefits: learn from Manchester;
- How to direct your place brand strategy: learn from Austin, Finland, Hull, Iceland, and Paraguay;
- New approaches to FDI attraction: learn from Ontario;
- Citizen engagement case studies from Turkey and South Africa;
- Joining the dots between placemaking and place branding: learn from Dublin and Dubai;
- How to leverage cultural assets to drive place brand strategy and marketing: learn from Crete, British Columbia and Tahiti;
- Benchmarking place brand strategy: should you measure perception or product?
- How to work with influencers: learn from Costa Brava;
- How to engage the private sector: learn from Chile;
- A communications strategy masterclass: learn from ESTonia, London, Peru, and Tel Aviv;
- Understand the changing role of place branding in a divisive world: learn from Singapore.
How much does it cost?
The standard delegate rate is £549 + VAT for place representatives, £649 + VAT for consultants.
As reader of The Place Brand Observer you get a 20% discount on the conference fee. Email us for details.
More information about the City Nation Place Global Forum in London, November 2017 and the Think Tank here.
