city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
How to Brand a City Region: Example ONLYLYON, France
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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
How LIKE BERLIN Helps Residents Express their View on City Identity
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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
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Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Guy Bigwood on MICE, Place Marketing and Sustainability
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Sustainability expert Guy Bigwood (MCI) discusses the role of sustainability as competitiveness factor for MICE destinations, and introduces the Global Destination Sustainability Index.
City Branding: To Flag or Not to Flag?
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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Research Insight: A Short History of City Branding Research and Practice
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In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.