USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Nadia Kaneva on Nation Branding Research and Approaches
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Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
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Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
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Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Jeff Finkle on Economic Development Practices in the USA
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Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
Key Destination Marketing Challenges in 2015
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Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)