Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Nation Branding in Europe – Book Review

Editorial Team -
Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
Book Reviews

Building Brands: What Really Matters

Editorial Team -
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

Editorial Team -
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Book Reviews

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

Florian Kaefer -
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Book Reviews

Nation Brand Builders: Book Review

Editorial Team -
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
Book Reviews

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

Editorial Team -
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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