Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity

Editorial Team -
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Place Branding Examples

Branding AINNIA: A Fairy-Tale Place That Never Came True

Editorial Team -
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
How-To Guides

How to Integrate Placemaking and Branding Through Experience Masterplanning

Editorial Team -
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Place Branding Examples

How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding

Editorial Team -
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Place Branding Examples

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

Editorial Team -
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Place Branding Examples

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Editorial Team -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
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