Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Insights & Advice

Place Branding Examples – How to Do It

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Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Place Branding Examples

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Place Branding Examples

Reflections on the International Branding Strategy of the Nordic Region

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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Place Branding Examples

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Place Branding Examples

How to Brand a City Region: Example ONLYLYON, France

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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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