Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

Branding Cities Through History and Culture: Example Verona and Cannes

Editorial Team -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Place Branding Examples

New Zealand: The Intriguing Story of a Destination Brand

Florian Kaefer -
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Place Branding Examples

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Branding Examples

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Place Branding Examples

Origins and Success of 100% Pure New Zealand Destination Brand

Florian Kaefer -
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
Place Branding Examples

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

Editorial Team -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
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