Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Editorial Team -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Place Branding Examples

Seeing Azerbaijan From a New Point of View – Destination Branding by Landor

Editorial Team -
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Interviews

Peter Kjeldbjerg on How Struer Became The City of Sound

Editorial Team -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Place Branding Examples

How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

Editorial Team -
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Interviews

Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti

Editorial Team -
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
Place Branding Examples

How Antioch in Northern California Became the City of Opportunity | A Rebranding Story

Editorial Team -
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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