Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

Editorial Team -
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Interviews

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Editorial Team -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Interviews

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Editorial Team -
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Interviews

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Editorial Team -
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Editorial Team -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Editorial Team -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
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