type here...

CATEGORY

Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Peter Kjeldbjerg on How Struer Became The City of Sound

TPBO -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Case Studies

How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

TPBO -
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Case Studies

Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti

TPBO -
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
Case Studies

How Antioch in Northern California Became the City of Opportunity | A Rebranding Story

TPBO -
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
Case Studies

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

TPBO -
How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.
1...456...16Page 5 of 16

Latest news

- Advertisement -spot_img

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

Quick Links

Copyright © 2023 TPBO. All rights reserved. Designed and developed by Aatoon