CATEGORY
CATEGORY
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
Peter Kjeldbjerg on How Struer Became The City of Sound
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
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