Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
Peter Kjeldbjerg on How Struer Became The City of Sound
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
Country-of-Origin Branding: The Story of Turkey, Kernel & Roast
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon