Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Editorial Team -
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Interviews

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Editorial Team -
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Editorial Team -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Editorial Team -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Place Branding Examples

Seeing Azerbaijan From a New Point of View – Destination Branding by Landor

Editorial Team -
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Interviews

Peter Kjeldbjerg on How Struer Became The City of Sound

Editorial Team -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
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