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CATEGORY

Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden

TPBO -
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Case Studies

Peru as Destination, its National Identity and Branding: Country Report

Florian Kaefer -
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Case Studies

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Case Studies

Anna Gissler on How Stockholm Business Region Leads in Talent Attraction

TPBO -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Case Studies

Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

TPBO -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Case Studies

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

TPBO -
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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