Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

Editorial Team -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Place Branding Examples

Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden

Editorial Team -
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Country Showcases

Peru: From Heritage to Culinary Fame

Editorial Team -
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Country Showcases

Chile: Reaching for the Stars with Astrotourism

Editorial Team -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Interviews

Anna Gissler on How Stockholm Business Region Leads in Talent Attraction

Editorial Team -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Interviews

Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

Editorial Team -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
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